Case Study: Mathasa

Brittney Huggins

The Forms On Fire mobile app gives Grupo-Mathasa the ability to customize forms, automate tasks and continuously improve workflows.


Situation: An outdated platform for store audits and quality control created slow processes, external workarounds, and overall inefficiency.

Mathasa Logo

As a construction finishing material supplier specializing with 19 locations across Northern Mexico, Grupo Mathasa serves homeowners, contractors and businesses looking for durable and stylish building materials. After years on the same software, Mathasa found itself struggling with slow, manual store audits and inefficient quality control processes. Audits required manual data entry, external spreadsheets, and workarounds that slowed down processes and made real-time oversight difficult. 


The CEO realized it was time for an upgrade. “We needed something better - more flexible and efficient." says Guillermo Lujan, CEO of Grupo Mathasa. Specifically, they needed a more customizable solution to replace an outdated platform for store audits and quality control.


Their previous system required painstakingly slow manual processes and external workarounds. In addition, customization was limited, which restricted efficiency. After considering several other solutions, Grupo Mathasa chose Forms On Fire. 


The key deciding factors, says Guillermo, were Forms On Fire’s ease of use, flexible customization, and reliable and friendly customer support. “ We felt Forms on Fire would help us a lot in another phases of our business and make us a more efficient company,” Guillermo says. They found pricing could fluctuate unpredictably over time with other platforms, making long-term planning difficult. “Forms On Fire assured us their prices would remain steady. That was big for us,” he adds.


Solution: The Forms On Fire mobile app gives Mathasa the ability to customize forms, automate tasks and continuously improve workflows.


"If you like a system that can give you better control, better opportunities, and management of tasks, Forms On Fire is the solution for you.” - Guillermo Lujan, CEO, Grupo-Mathasa


Once they made the decision to switch to Forms On Fire, the onboarding process was smooth, says Guillermo. “And we even got [chat] support in Spanish, which was a huge plus." Once on board, Guillermo’s team began digitizing their store audits, checklists, and administrative processes.

"Our IT team loves it. They can customize forms, automate tasks, and continuously improve workflows - things we couldn’t do before."


Guillermo selected Forms On Fire for its ability to:


  • Full Customization – Mathasa’s IT team can now modify forms and processes internally, which increases efficiency at levels previously impossible.


  • Automate Store Audits – Switching to a digital system eliminated manual data entry, making audits faster.


  • Enable Real-Time Oversight – Integration with Power BI gave managers instant access to field data


  • Put IT in Control – Instead of relying on external developers, Mathasa’s IT team can now customize forms and workflows in-house.


  • Ensure Predictable Costs – Locked-in pricing made long-term budgeting easier.


Grupo Mathasa plans to use Forms On Fire for inventory management and other parts of the business to keep things running even smoother. By switching from a rigid, outdated system to a fully customizable, scalable solution, they’ve simplified audits, improved control, and set the stage for future growth.


Results + Benefits

Faster Audit Process Reliable Data Collection Faster Decision Making Enhanced Usability & Adoption
Teams now complete store inspections digitally instead of using paper and spreadsheets. Automated workflows reduce manual workarounds, making processes more reliable. The tech team now owns the customization process, so they can improve their forms and workflows. Forms On Fire’s intuitive design made training quick and easy.
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